Hani Aamer Pawar. Contact

Hani Aamer PawarSenior Performance Marketer

$3M+

in ad spend managed over 6+ years

I run paid acquisition end to end: market analysis, tracking, campaigns, and the CRM loop that shows which leads actually turned into revenue.

Now: Senior Performance Marketer at COLAB since March 2026, running 15–20 accounts across its Los Angeles, Dubai and legal lead-generation units.

See the numbers Email me
Hani Aamer Pawar in a navy check blazer and white shirt, looking to the side

Runs on

15–20 accounts run at once today, across three business units
177,880 app installs at £2.85, against a £3.00 target
1,547,583 remittance transactions driven in eight months
1,500–2,000 leads a day at peak, on $8K–$10K daily budgets
10+ law firms on lead generation

01 Employment

Four roles, one discipline

Most recent first. Pick a role to see its scope and results.

COLABCurrent

Senior Performance Marketer

Dates
Mar 2026 – Present
Vertical
Agency — legal, home services, eCommerce, med spa, B2B
Region
United States · UAE · United Kingdom

Google and Meta strategy and execution for 15–20 client accounts at once, across the agency’s Los Angeles, Dubai and legal lead-generation units, plus the GoHighLevel automation that ties ad spend to lead quality.

  • Legal is the deepest vertical: 10+ law firms on lead generation.
  • Built a Meta-to-GoHighLevel loop that reports cost per qualified lead, not just cost per lead.
  • Built and ran a plumbing Google Ads account from zero to $68,860 in spend.
  • Also runs B2B equipment, DTC car audio, med spa, fitness and real estate accounts.

Read the plumbing case study Read the legal lead-gen case study

15–20 accounts at once
10+ law firms
3 business units
2.42x plumbing return on paid revenue

02 Work

The numbers behind the roles

Spend, cost per result and channel splits from real accounts. Current-employer clients are shown without names.

ACE Money Transfer · FinTech · Nov 2024 – Nov 2025

Global app acquisition, held under its install-cost target

In plain terms Out of every 100 people who installed the app, 42 signed up and 19 converted, and each install cost less than the £3.00 target.

Per 100 installs

Installed the app 100
Signed up 42
Converted 19

Cost per install against target

Actual£2.85

Per-100 figures are derived from 177,880 installs, 74,848 signups and 34,669 conversions, paid media Mar–Oct 2025.

A remittance app sending from 29 countries to more than 100. I ran acquisition across Meta, Google, TikTok and Apple Search Ads against fixed unit-cost targets: £3.00 per install, £6.00 per signup, £10.00 per acquired customer.

Meta carried the volume at the lowest cost per install of the three main channels.

£1M+ ad spend managed in the role
177,880 installs at £2.85
34,669 conversions at £14.64
1,547,583 transactions at £0.33

Channel split

Meta, Google and TikTok, paid media Mar–Oct 2025 (£507,590 total).

Meta £271,707
Google £153,311
TikTok £79,944

Channel figures are attributed per platform, so they do not sum exactly to the account totals.

Invite-a-Friend referral programme

Designed and launched by me. About £350K went out in three days, and it drove 25,000+ conversions in a single month, the highest in ACE’s history.

25,061 signups
14,133 conversions
12,913 referrers
£343,814 in referral credits, deployed in three days

IME Nepal joint campaign

Led from trend analysis to execution: country budget splits and platform allocation across performance, loyalty and organic. Monthly transactions grew from a 32,000 base, through acquisition pushes and reactivating dormant customers.

Achieved monthly transactions. Base to month one: +42%.

Turnaround and market analysis

Rebuilt paid acquisition from the ground up, then mapped every sending-to-receiving pair for acquisition versus retargeting contribution by platform.

65% ad spend cut against the Jan–Feb average
2,800+ country pairs analysed

Plumbing, US · Home services · COLAB client, anonymised · Google Ads, Apr – Aug 2026

Google reported 0.91x. The real return was 2.42x.

In plain terms Every $1 spent on ads brought back $2.42 in paid revenue, and most of it came from customers who came back for more work.

Spent on ads $1.00
Paid revenue back $2.42

Share of customers

Share of paid revenue

I built this Google Ads account from scratch and ran it to $68,860 in spend. Inside Google it looked like a loss: tracked jobs returned 0.91x.

Joining the CRM’s paid revenue to the ad data told a different story. 18 of 54 customers came back for more work, and those repeat customers produced 78% of paid revenue. Google only ever saw the first job, so it was bidding to win small service calls. The lesson: judge plumbing leads on lifetime job value, not cost per lead.

$68,860 ad spend
$166,779 paid revenue, plus $129,177 still open
78% of paid revenue from repeat customers
$1,275 per new customer

Return on ad spend, two ways

Same spend. The white line marks break-even on revenue (1.0x).

What Google could see 0.91x
Paid revenue in the CRM 2.42x

Excluding the single largest job ($39,203), the return is 1.85x.

Lead to job

From the CRM.

Leads 100
Worth quoting 77
Jobs 60

Harry Specters · DTC food and gifting · UK · 45-day seasonal campaign

A lean budget, spent on people who already wanted to buy

In plain terms Every £1 spent on Meta ads brought back about £3.97 in sales, and email brought in even more on top.

Spent on Meta £1.00
Sales back £3.97
£27.2K revenue
  • Klaviyo 63% £17,134
  • Meta 37% £10,036

A short seasonal window and a deliberately small budget. Rather than buy cold reach, I put Meta spend on high-intent retargeting and let Klaviyo lifecycle flows carry repeat revenue.

£27,170 revenue in 45 days
3.97 Meta ROAS on £2,528.86 spend (derived)

Revenue by channel

Meta Ads £10,035.95
Klaviyo £17,134.24
ChannelOrdersRevenueAOV
Meta Ads 194 £10,035.95 £51.73
Klaviyo 327 £17,134.24 £52.40
Total521£27,170.19

J Telemarketing · Lead generation · US and Pakistan · 2020–2024

Lead generation at volume: 1,500–2,000 leads a day

In plain terms $100 bought about 23 leads in the US and about 81 in Pakistan.

United States, $4.42 per lead≈23 leads

Pakistan, $1.24 per lead≈81 leads

Each dot is one lead. Derived: $100 divided by each market’s cost per lead.

Over four years I scaled lead generation across home security, solar, credit repair, real estate and travel to $8K–$10K a day in budget, with $1M+ managed over the tenure. I also built the sales-team operations, automation and CRM integrations for real-time lead tracking.

The market comparison shows why Pakistan mattered: about a quarter of the US spend produced nearly as many leads.

Spend and leads by market

Campaigns shown, 2021–2024.

Spend

United States $357,304
Pakistan $88,796

Leads

United States · $4.42 per lead 80,720
Pakistan · $1.24 per lead 71,114
Campaign detail
CampaignSpendLeadsCPL
Home security, US $239,281.78 47,000 $5.00
Home security, US — second set $118,022 33,720 $3.50
Real estate, Pakistan PKR 24,889,940 71,114 PKR 350

03 Industries

Twelve verticals, legal deepest

Filter by vertical to see the work behind it.

  • Legal COLAB · US

    10+law firms on lead gen

    Meta lead generation across practice areas, with cost per lead from $29.06 to $68.72 on 30-day windows.

    See the case study
  • FinTech ACE Money Transfer · UK · EU · CA · AU

    £1M+ad spend managed

    App user acquisition across Meta, Google, TikTok and Apple Search Ads for a remittance app.

    See the case study
  • Home services COLAB · US

    2.42xreturn on paid revenue

    A plumbing Google Ads account built from zero, judged on CRM revenue including repeat work.

    See the case study
  • Home security J Telemarketing · US

    80,720leads at $4.42

    High-volume US home security lead generation on $8K–$10K daily budgets.

    See the case study
  • DTC eCommerce Harry Specters · UK

    £27,170revenue in 45 days

    Seasonal food and gifting: Meta retargeting plus Klaviyo lifecycle.

    See the case study
  • DTC eCommerce COLAB

    Car audio brands, run against ROAS goals.

  • Real estate J Telemarketing · Pakistan

    71,114leads at PKR 350

    Real estate lead generation in Pakistan.

    See the case study
  • Real estate COLAB · UK

    A UK estate agency account.

  • Med spa COLAB

    Med spa and day spa accounts, with GoHighLevel follow-up.

  • B2B equipment COLAB

    A B2B equipment supplier account.

  • Fitness COLAB

    A Pilates studio account.

  • Solar J Telemarketing · US · UAE · PK

    Solar lead generation within the multi-vertical lead programme.

  • Credit repair J Telemarketing · US · UAE · PK

    Credit repair lead generation within the multi-vertical lead programme.

  • Travel J Telemarketing · US · UAE · PK

    Travel lead generation within the multi-vertical lead programme.

04 Capabilities

From the ad account to the CRM

Acquisition, retargeting and lifecycle, with tracking good enough to trust the numbers above.

Advertising

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Apple Search Ads
  • Taboola
  • Outbrain

Tracking & analytics

  • GA4
  • Google Tag Manager
  • Meta Pixel
  • Conversions API
  • Adjust
  • AppTweak
  • Mixpanel
  • Semrush

CRM & automation

  • GoHighLevel
  • HubSpot
  • Zoho CRM
  • Braze
  • Klaviyo
  • Mailchimp
  • Zapier
  • n8n
  • Webhooks & APIs

Owns the numbers

  • CPI
  • CPS
  • CPL
  • CAC
  • ROAS
  • Cost per qualified lead

05 Education

Education and certifications

Education

  • BBACOMSATS University Islamabad · Sep 2019 – Sep 2023
  • FSc EngineeringGovernment College Chitral · Apr 2016 – Apr 2018

Certifications

  • Create Targeted Ads with Facebook Audience InsightsCoursera Project Network · Feb 2025
  • Viral Marketing and How to Craft Contagious ContentUniversity of Pennsylvania · Dec 2023
  • Introduction to Social Media MarketingMeta · Apr 2023
  • The Strategy of Content MarketingUC Davis · Feb 2023

06 Contact

Hiring, or need an account fixed?

Email or LinkedIn both reach me directly.

hani06.hp@gmail.com
Email me LinkedIn